Riding Hood
Brand Identity
Introduction about the brand:
Riding Hood - Fine Market Delivery
Riding Hood is a concierge-level grocery shopping and delivery service.
They are on the mission of becoming the highest level 'personal shopper' highly accessible.
The company values are Power of nature, Healthy Lifestyle, High-quality, Connection.
Riding Hood is a concierge-level grocery shopping and delivery service.
They are on the mission of becoming the highest level 'personal shopper' highly accessible.
The company values are Power of nature, Healthy Lifestyle, High-quality, Connection.
Audience and Market:
The target group includes people with the age range from 35 to 65 years.
The target group includes people with the age range from 35 to 65 years.
The ideal client is a sophisticated individual used to paying for what he/she wants, but only if there is true value. He/ She values local, fresh products. Mainly have a primary residence in New York City, and they value the beauty and purity of the Berkshires area, where the brand is located. They value organic products and are particular about what they consume.
Brief and task:
A true challenge of the project was a creation of a visual story that needed to merge the local, fresh rustical vibes, yet at the same time, reflect the high-quality offer that will atract the sophisticated target audience.
A true challenge of the project was a creation of a visual story that needed to merge the local, fresh rustical vibes, yet at the same time, reflect the high-quality offer that will atract the sophisticated target audience.
Key strategic decisions:
The goal was to create a confident brand that attracts clients who value local, fresh high-quality products, and willing to pay a bit more for the real value! That being said, the project's strategic direction was a brand identity that will evoke feelings of high-quality home-produced groceries with a playful - luxurious appearance.
The goal was to create a confident brand that attracts clients who value local, fresh high-quality products, and willing to pay a bit more for the real value! That being said, the project's strategic direction was a brand identity that will evoke feelings of high-quality home-produced groceries with a playful - luxurious appearance.
Design process:
The playful appearance was created by dynamic food illustrations, which still keep the professional look by geometrical clean style. The elegant note was reflected in deep and rich colors; additionally, colors were also inspired by a fairytale character- Riding Hood, which was an actual branding name inspiration. High-quality home-produced products were reflected in typography. The bold san-serif font slightly customized with soft and curvy edges perfectly supports the message of home production.
The playful appearance was created by dynamic food illustrations, which still keep the professional look by geometrical clean style. The elegant note was reflected in deep and rich colors; additionally, colors were also inspired by a fairytale character- Riding Hood, which was an actual branding name inspiration. High-quality home-produced products were reflected in typography. The bold san-serif font slightly customized with soft and curvy edges perfectly supports the message of home production.
Deliverables:
The logo design was a center point of the brand, in which illustrative elements of the food were distributed through all other brand deliverables - a stationery design which includes an envelope, business cards, and labels design; social media templates, packaging design, merchandise products that include stickers and tote bag.
The logo design was a center point of the brand, in which illustrative elements of the food were distributed through all other brand deliverables - a stationery design which includes an envelope, business cards, and labels design; social media templates, packaging design, merchandise products that include stickers and tote bag.
Results:
By merging different elements such as an elegant color palette, playful yet professional illustrations, sans-serif typeface that indicates a local production were the composition that brought up the essence of the brand.
By merging different elements such as an elegant color palette, playful yet professional illustrations, sans-serif typeface that indicates a local production were the composition that brought up the essence of the brand.
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